In a non-soccer year (World Championship or European Championship) Heineken used music to increase Top Of Mind Awareness (TOMA) and market share by putting down a national music campaign.
Peperami wanted to use the key snacking period around the 2010 World Cup to drive trial and build relevance with its key audience, 18 to 24 year old ‘blokes’, while also appearing cool and engaging for its secondary under-16 audience.
Nokia had to convince store and call centre staff that it was a serious competitor in the smartphone market compared with Apple, Blackberry and Samsung. It choose to involve ‘Agents vs Aliens’ to speed up sales.
2009 was the year of the customer for British Gas Pay as you go Energy (BGPAYGE), with the focus on delivering premium customer service.
Glenfiddich whiskey brand looked for merchandise and wanted something to act as a point of difference when the product appeared on retail shelves.
Was that Kim Kardashian in a Boone’s Farm T-shirt? Yes, it was. The socialite and reality show star is just one of many trendsetters to sport a T-shirt touting the quirky brand.
Even on line companies need promotional products. Combell, a company that specializes in webhosting and domain names, work only in the online domain.
Beiersdorf celebrates the hundredth birthday of Nivea, the white cream in the round blue tin. In collaboration with several retailers, they used many promotional products for the celebration campaign.