There is no exact formula for deciding which promotional product to choose, but there are certainly several factors to take into account. There comes a time in every marketer's life when the perfect promotional product seems impossible to find. Unless you've managed to have your logo printed on every promo product in existence, then take comfort in the fact that it's not actually an impossible feat! Read the article >
Without a good question there will be no good answer. The starting point of a successful promotional product is a good briefing. The nice thing about the briefing is that it directs the result and indicates immediately where the potential gaps are in the information.
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At a half a cent, advertising specialties are less expensive per impression than most other marketing media. The pass-along rate is similarly exceptional. If you’re looking for ways to prove value to prospects and existing clients, we’ve got exclusive data for you to present. Read the article >
Safety and quality are intricately connected, though they are two different matters. Quality has to do with customer satisfaction, which in its turn is related to the customer’s expectations. Safety mostly relates to minimising injuries to people and damage to the environment. Safety in its turn is connected to risk. What are the (safety) hazards and how likely is it that people or the environment are exposed to these hazards?